Around the end of 2016, Polygon (Vox Media's gaming brand) was looking to create a series of sub-publications targeting specific gaming communities — preferably ones that have evolved a deep and passionate fandom relating to specific gaming titles across platforms. Many of these communities either didn't receive or trust recognition from traditional press outlets, and Polygon sought to cross the void with enthusiastic, targeted, and in-depth writing.
Working alongside designer Cory Schmitz, I worked to research, formulate, design, and pitch a series of logomarks that were to capture the spirit of the game and resonate with the different audiences of all three publications. Additionally, I was tasked with also creating a design lockup system that provided visual structure for future publications in this family.
The following work corresponds with the gaming sites Polygon is choosing to launch with — Heroes Never Die (for the Overwatch community), Rift Herald (for the League of Legends community), and The Flying Courier (for the Dota 2 community).
The sites are now live at The Rift Herald, The Flying Courier, and Heroes Never Die.