At Splice, an increasing part of the brand was invested in editorial content and illustration, of which I managed, sourced, and directed. Working with multiple illustrators weekly across numerous channels, I kept consistency in brand voice while pushing the unique vision of each piece or post. As a result, Splice managed to increase its Instagram following by 400% (within a year) and also saw many other notable increases in community engagement.
Below are a few selections of prior collaborations.
The rest is located here.
BLOG DESIGN & DEVELOPMENT: JAY SCHAUL & LARA WARMAN
IZOTOPE STANDARD VERSUS ADVANCED (ARIEL DAVIS)
GETTING STARTED WITH MIXING (MARIA CHIMISHKYAN)
HOW TO MASTER HIP-HOP (INKEE WANG)
ORGANIZING YOUR SESSION IN ABLETON LIVE (PETE GAMLEN)
MUSIC THEORY 101 (SEAN SUCHARA)
CREATING DYNAMIC VOCAL CHOPS (MUSHBUH)
GET BETTER, FASTER (ANDY GREGG)
Additionally, I also art direct larger campaigns and activations within Splice, including one-off instances. Below is an advertisement we placed in the Grammys 2018 edition of Billboard magazine — to honor the nominees, but also to elevate the work and efforts of the larger, less-well known music community.
I helped pitch, concept, and direct this piece, working alongside in-house illustration and external copywriting to produce a narrative around the story of a song.
Outside of static work, I have also directed animated pieces.
COPY: SIMON GOETZ
ILLUSTRATION: JAY SCHAUL