Sperry Topsider, maker of the eponymous boat shoes, enlisted Someoddpilot to create a full-scale redesign of their site. I worked specifically on a direction that emphasized a younger, more contemporary feel while still respecting responsive layout and the UI demands of e-commerce.

 

 

CREATIVE DIRECTION: CHRIS EICHENSEER

DESIGN DIRECTION: JON AGUAYO & DREW RYAN

UX: WALLO VILLACORTA

STRATEGY: ANNIKA WELANDER

 

 
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A section feature box slides in upon first scrolling to the area.

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Product story teasers appear as hover states over each image.

 
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The site is fully responsive from the outset. Pictured are mobile states for blog, cart, and checkout landing pages.

 
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