Sperry Topsider, maker of the eponymous boat shoes, enlisted Someoddpilot to create a full-scale redesign of their site. I worked specifically on a direction that emphasized a younger, more contemporary feel while still respecting responsive layout and the UI demands of e-commerce.
CREATIVE DIRECTION: CHRIS EICHENSEER
DESIGN DIRECTION: JON AGUAYO & DREW RYAN
UX: WALLO VILLACORTA
STRATEGY: ANNIKA WELANDER
A section feature box slides in upon first scrolling to the area.
Product story teasers appear as hover states over each image.
The site is fully responsive from the outset. Pictured are mobile states for blog, cart, and checkout landing pages.