Electric Objects created hardware displays for digital artists, alongside both mobile and web-based software for discovering and collecting art.
As of June 2017, Electric Objects (including the app) was acquired by GIPHY.
Having grown from a wildly successful Kickstarter project to full-fledged art platform, EO needed a new voice, updated branding, better outreach, and a beautiful web experience to match. As a full-time remote employee, I worked directly via illustration, copywriting, UX, and art direction to build a new brand strategy though various projects and campaigns. I often led the process end-to-end in writing brand copy, producing assets, directing a photoshoot, writing front-end code, and shifting emphasis to an incredible piece of hardware — that is at once a consumer product, but always a powerful tool for artists.
Although my work below spans every area of the brand, my most recent work included new positioning, architecture, and design of the Electric Objects homepage, and is still under wraps. Likewise, you can find a case study of product design here.