Electric Objects creates hardware displays for digital artists, alongside both mobile and web-based software for discovering and collecting art.

Having grown from a wildly successful Kickstarter project to full-fledged art platform, EO needed a new voice, updated branding, better outreach, and a beautiful web experience to match. I worked directly via illustration, copywriting, UX, and art direction to build a new brand strategy though various projects and campaigns. I often led the process end-to-end in writing brand copy, producing assets, directing a photoshoot, writing front-end code, and shifting emphasis to an incredible piece of hardware — that is at once a consumer product, but always a powerful tool for artists.

Although my work below spans every area of the brand, my most recent work included new positioning, architecture, and design of the Electric Objects homepage, and is still under wraps.

 

 

I exercised opportunities to rethink brand direction and language in regards to UX, copy, illustration, and especially photography. An emphasis on simplicity, expression, and artwork living within the home ran strong.

Previously, I worked closely with LA photographer Stephanie Gonot to art-direct and shoot a series of expressive interpretations of the EO1 that went on to become the primary language and template for the brand.

 
 

Although it was featured in Electric Objects' previous homepage (2016), I worked to have Stephanie's colorful and vibrant style also set the stage for social media, artist interview content, and the overall tone of the brand to come.

 
 

Outside of Electric Objects' homepage, other changes in the brand's outreach seemed natural to occur. Although this evolved into a myriad of forms in my tenure, some of my favorites are here.

I often had the pleasure of art-directing various campaigns for EO — ranging from Cyber Monday sales, to product feature announcements, to pricing drops, and more. Rather than settle for a standard marketing outreach, I endeavored to establish a visual language that was fun, youthful, and always full of play.

 
 
 
 

Outside of campaigns, I also had an ongoing task of creating a new icon language for all hardware, web, and software platforms. In addition to illustrating standard user situations, the work was intended to address notions of displaying, collecting, and switching between artwork within a digital realm. 

Below is a small selection of work — most of which is already implemented
within current iOS, web, and Android releases.

 

Playing with numerous styles wasn't just limited to marketing — I also took time out of my daily work to design and develop a small design blog/Tumblr for the design team to contribute inspiration to regarding various projects.

Check it out here.

 
 

Lastly, Electric Objects sometimes goes IRL.

We have a presence at each year's NADA art fair. In addition to a standard booth, EO often chooses to include small giveaways — such as enamel pins. Of course, a chance to show some love to classic Miami vibes was hard to resist.

 
 

If you're interested in seeing any more of the above work, feel free to get in touch.