Cards Against Humanity and its expansions have historically been the best selling games on Amazon since their initial release. Thus, CAH decided to take things into their own hands by creating an online store to market, fulfill orders, and ship the game directly to customers without a third party.
As an early employee (#3) at CAH, I was an integral part of the team that built both the main store and order checkout process, simplifying and re-thinking many common e-commerce desktop & mobile UX patterns and language. Much of my work involved initial wireframes and creative direction, UX/UI research, design iteration, and front-end development coordination.
You can see what I'm talking about right here.